Fleet Performance Integration for GreenFleet Logistics

Executive Summary

GreenFleet Logistics integrated their fleet management system with HubSpot to automate lead tracking and customer updates, improving lead conversion by 18%, reducing manual reporting by 85%, and enhancing customer communication.

The Challenge

GreenFleet’s lead and customer data was split between the fleet management system and HubSpot, causing delayed follow-ups, inefficient reporting, fragmented communication, and limited visibility.

Our Solution

A custom integration was built to automate data sync, map transaction details, trigger automated campaigns, and enable real-time reporting in HubSpot.

Implementation Highlights

  • Discovery with sales and operations teams for data mapping and workflow triggers
  • Secure middleware application with error handling and monitoring
  • Parallel runs for validation
  • Training and documentation for staff
  • Results

    18% increase in lead conversion

    85% reduction in manual reporting

    Improved customer communication

    Real-time operational visibility

    GreenFleet Logistics, Logistics & Transportation
    April 08, 2025

    "We can now track leads and deliveries in real time, and our customer updates are always accurate. The integration has streamlined our operations."

    GreenFleet Logistics, Logistics & Transportation
    April 08, 2025

    "We can now track leads and deliveries in real time, and our customer updates are always accurate. The integration has streamlined our operations."

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