Sanmark Solutions recently welcomed a high-level delegation to its offices, including Dr. Julia Bellinghausen , Head of the Import Promotion Desk (IPD), Mr. Marcus Schwenke , representative of the German Federal Ministry (BGA), and evaluator Ms. Stephanie Weber.
The visit, which saw Sanmark selected as one of only five Sri Lankan companies to receive this delegation, represents a formal recognition of the company’s sustained commitment to building long-term partnerships within the European market.
For Sanmark, this milestone did not arrive overnight. Over 16 years, the company has steadily grown its European client base, navigating the nuances of that market through direct experience rather than assumption. When the ambition to deepen that presence met the structural support of IPD, the trajectory shifted — culminating in Sanmark’s participation at Hannover Messe 2026, where the company represented Sri Lanka on a global stage and initiated a number of significant partnership conversations.
What made this visit significant:
- Received an official delegation comprising the Head of IPD, a representative of the German Federal Ministry, and a programme evaluator — one of five Sri Lankan companies selected for this distinction
- Demonstrated measurable outcomes from the EDB-IPD collaboration, including expanded European market access, validated partnership leads, and participation in Hannover Messe 2026
- Reinforced a multi-year relationship with IPD, reflecting the depth of institutional trust built through sustained engagement rather than a single programme cycle
- Signalled forward momentum with the visit serving as a springboard for new initiatives currently in development
Sanmark extends sincere thanks to Mr. Stefan Schütze Tobar of IPD for his consistent guidance throughout the journey, and to Dr. Julia Bellinghausen and the broader IPD team for their continued belief in Sri Lanka’s technology sector. Sincere thanks are also extended to the Sri Lanka Export Development Board , whose role in bridging local companies with international institutional partners has been indispensable — and to Mr. Dinesh Attanayake specifically, for his outstanding support at every stage of this engagement.
Why this matters
The delegation’s visit is more than a courtesy call — it is an evaluation of outcomes, and by extension, an endorsement of what has been built. For Sanmark, it affirms that the decision to invest in structured, institution-backed market entry — rather than pursuing Europe opportunistically — was the right one.
More broadly, this kind of visit signals to the wider Sri Lankan ICT industry that relationships built through programmes like the EDB-IPD initiative carry real and lasting weight. The visibility, credibility, and market intelligence gained do not expire when the programme ends. They compound. Sanmark’s next chapter in the European market is being shaped by exactly that — years of groundwork now opening into something tangible.
