Patient Engagement Integration for MedConnect Clinics

Executive Summary

MedConnect Clinics streamlined patient intake and follow-up by integrating their EHR system with HubSpot, reducing administrative workload, improving patient engagement by 25%, and enhancing appointment attendance rates.

The Challenge

MedConnect’s patient intake and appointment data were siloed in an EHR system, while marketing and patient engagement campaigns were managed in HubSpot, leading to manual data transfers, limited segmentation, missed engagement opportunities, and reporting challenges.

Our Solution

A secure, HIPAA-compliant middleware application was developed to automate patient sync,map custom fields, trigger automated workflows, and ensure compliance and security.

Implementation Highlights

  • Collaboration with IT and compliance teams for data mapping and security
  • Middleware solution with error handling and audit trails
  • Extensive testing with anonymized data
  • Hands-on training for administrative and marketing teams
  • Results

    80% reduction in manual data handling

    25% increase in patient engagement

    Improved appointment attendance

    Enhanced reporting in HubSpot

    MedConnect Clinics, Healthcare
    May 30, 2025

    "The integration has made our patient communications seamless and efficient. We cannow engage patients at every step of their journey."

    MedConnect Clinics, Healthcare
    May 30, 2025

    "The integration has made our patient communications seamless and efficient. We cannow engage patients at every step of their journey."

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