Unified Retail Integration for RetailSync Stores

Executive Summary

RetailSync integrated their POS system with HubSpot to unify customer data and automate loyalty campaigns, increasing repeat purchases by 22%, improving marketing ROI, and providing a 360-degree view of customers.

The Challenge

RetailSync’s customer purchase data was isolated in the POS, while marketing and loyalty programs were managed in HubSpot, leading to data silos, manual imports, ineffective campaigns, and limited reporting.

Our Solution

A custom integration was built to automate data sync, map transaction details, trigger automated campaigns, and enable real-time reporting in HubSpot.

Implementation Highlights

  • Collaboration with IT and marketing teams for data mapping and workflow triggers
  • Secure middleware application with error handling and monitoring
  • Parallel campaign runs for validation
  • Training and documentation for staff
  • Results

    22% increase in repeat purchases

    95% data accuracy

    Improved marketing ROI

    360-degree customer insights

    RetailSync Stores, Retail
    April 19, 2025

    "We now have a 360-degree view of our customers and can run highly effective loyalty campaigns. The integration paid for itself in months."

    RetailSync Stores, Retail
    April 19, 2025

    "We now have a 360-degree view of our customers and can run highly effective loyalty campaigns. The integration paid for itself in months."

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    Seeking a solution like this?

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