RetailSync integrated their POS system with HubSpot to unify customer data and automate loyalty campaigns, increasing repeat purchases by 22%, improving marketing ROI, and providing a 360-degree view of customers.
RetailSync’s customer purchase data was isolated in the POS, while marketing and loyalty programs were managed in HubSpot, leading to data silos, manual imports, ineffective campaigns, and limited reporting.
A custom integration was built to automate data sync, map transaction details, trigger automated campaigns, and enable real-time reporting in HubSpot.
22% increase in repeat purchases
95% data accuracy
Improved marketing ROI
360-degree customer insights
"We now have a 360-degree view of our customers and can run highly effective loyalty campaigns. The integration paid for itself in months."
"We now have a 360-degree view of our customers and can run highly effective loyalty campaigns. The integration paid for itself in months."