FitNation Events revolutionized their event management by integrating their registration platform with HubSpot, eliminating manual data entry, improving data accuracy, and increasing post-event engagement by 30%.
FitNation Events organizes a variety of fitness events, including marathons, yoga retreats, and wellness expos, attracting thousands of participants annually. Their event registration was managed through a third-party platform, while marketing and sales activities were handled in HubSpot, leading to operational challenges such as manual data entry, fragmented customer profiles, inefficient lead nurturing, and difficulties in ROI tracking.
A robust, custom integration using the HubSpot Integration API was implemented, automating data sync, mapping event-specific data to custom fields, triggering automated workflows, and ensuring data consistency and security.
90% reduction in manual data entry
100% data consistency between platforms
30% increase in post-event engagement
Real-time ROI tracking in HubSpot
"The custom integration has transformed our event operations. Our teams now have complete, up-to-date participant data in HubSpot, and our post-event campaigns are more effective than ever."
"The custom integration has transformed our event operations. Our teams now have complete, up-to-date participant data in HubSpot, and our post-event campaigns are more effective than ever."